FIND WHAT WORKS.
TURN IT AROUND.
WHAT YOU’LL LEARN
How to Find the REAL Problem (Not Just Symptoms)
Most owners treat symptoms while the real problem destroys their business. I lost $250,000 before I learned this lesson.
You’ll discover my proven framework for digging past surface issues to find what’s actually killing your company. No more Band-Aids on bullet wounds.
The Mindset Shift That Changes Everything
When everything collapsed – my business, my marriage, my entire network – I had a choice: give up or transform.
I’ll show you the exact mental shifts that took me from rock bottom to running six successful turnarounds in four years.
Why Good Leaders Make Terrible Decisions (And How to Stop)
I kept a toxic general manager for too long because I was afraid. It nearly cost me everything.
Learn how to recognize when fear is driving your decisions and develop the courage to act decisively. Even when it’s uncomfortable.
The Turnaround Blueprint That Actually Works
Theory is worthless when you’re bleeding cash. You need battle-tested strategies that work in the real world.
Get my step-by-step system for transforming struggling businesses into thriving enterprises. The same one I’ve used six times successfully.
ABOUT DEAN SVARC
Dean Svarc is an entrepreneur, investor, and turnaround specialist who turns average companies into great ones and helps leaders unlock hidden potential. His background spans the skilled trades, manufacturing, technology, and executive leadership, giving him a unique, operations-level perspective on what makes businesses succeed—or fail.
Dean’s traveled some difficult paths. Early in his career, he discovered his multimillion-dollar company had just $10,000 left in the bank. The crisis cost him his marriage, his network, and (nearly) his future. Instead of giving up, he rebuilt himself from the inside out, transforming his mindset, habits, and approach to leadership. That transformation became the foundation for his B.A.S.I.C.S. framework—a multi-step method that has guided him through numerous acquisitions and cultural turnarounds, creating multiple multimillion-dollar successes.
Today, Dean shares his hard-won lessons with business owners, executives, and entrepreneurs through his speaking, consulting, and writing. His mission: to help leaders face the real problems in their businesses, transform themselves, and build cultures where people thrive.
YOU DON'T NEED TO LOSE EVERYTHING.
Trojan Horse gives you choices, and a voice of experience you can turn to. A framework of proven strategies that work every time you try them.
Most of all, you’ll get the truth: You are the nucleus of your business, and nothing’s going to change until you do. I wrote this book for you, because I remember what it felt like to be completely alone, wondering if anyone understood. I remember what it was like when I realized: I had to change.
Today, I run successful companies. But more importantly, I help leaders like you find their way from chaos to clarity. Take heart: you can go through this with someone at your side who’s survived it, and can show you the way forward.
THIS BOOK IS YOUR ROADMAP.
MORE THAN A BUSINESS BOOK – IT'S A LIFELINE
Inside, you'll find:
- Real stories from six business turnarounds
- Practical tools you can implement immediately
- The questions that unlock breakthrough solutions
- A proven path from crisis to success
Perfect for:
- Business owners who feel stuck despite working harder than ever
- Leaders facing cash flow crisis or team dysfunction
- Executives who know something’s wrong but can’t identify what
- Anyone ready to stop spinning and start winning